Sola Sobowale unveils Ilu Aseyori, Africa’s Premier Agro Good Metropolis, the place Nigerians can now personal worthwhile Oil palm plantations
From the success of Palmrich Property, a multi-phase oil palm plantation venture, to the disclosing of Ilu Aseyori, Africa’s premier Agro Good Metropolis, Assetrise Restricted continues to steer a brand new wave of agro-driven prosperity.
The historic launch held in Onigbedu, Ogun State, was additional elevated by the grand reveal of legendary actress Sola Sobowale as the corporate’s Model Ambassador.
A Voice Nigerians Belief: Why Sola Sobowale Stated Sure to Assetrise
For over three a long time, Sola Sobowale has graced our screens with unforgettable roles in King of Boys, The Marriage ceremony Social gathering, and the timeless Tremendous Story, the place she captured hearts as Toyin Tomato. Her timeless relevance, cultural authenticity, and outspoken values have made her a family identify and a trusted voice.
“I’m really proud to be the face of Assetrise,” she mentioned. “Everybody is aware of me, Sola Sobowale. I don’t stand for simply something; I’m going for the perfect. That’s why I’ve stood with Toyota, the King of the Street; Mouka, the mattress you sleep on; and now, I’m proud to face for what goes into your mouth, as a result of what you eat is who you’re. That’s what Assetrise represents to me: high quality, integrity, and goal. And that’s why I like the model.”
Her connection to agriculture runs deep. Sobowale shared how her childhood was formed by life on her father’s expansive cocoa plantation in Ondo State. Reflecting on Nigeria’s present meals disaster, she mentioned:
“I used to be raised on a big cocoa plantation. My mother and father had been educators, however we lived by the land. We by no means lacked. However right now, starvation is spreading throughout Nigeria, not for lack of land, however as a result of we’ve uncared for it. That’s why when Assetrise referred to as, I mentioned sure. Farming is life. Assetrise is reviving that life for our individuals.”
Her endorsement provides an unmistakable cultural resonance to Assetrise’s nationwide marketing campaign for purposeful land use, agrarian prosperity, and meals sustainability.
The Launch of Ilu Aseyori: A Blueprint for Africa’s Agricultural Future
The formal unveiling of Ilu Aseyori was held on the improvement web site in Onigbedu, off Lagos Abeokuta Expressway, Ogun State, attended by key dignitaries together with the Chairman of Ogun State Agriculture Improvement Company, Mr Olayiwola Taiwo, Oba of Ajipatu, Oba Akinbiyi, conventional Baales, and prime members of Nigeria’s agro-policy and improvement establishments.
“This can be a massive and laudable program,” mentioned Mr Olayiwola Taiwo. “I noticed the willpower behind Assetrise’s success in Ado-Odo Ota. I knew instantly this was a developer price collaborating with. And this, that is what a community-driven, government-supported venture appears like.”
Oba of Ajipatu added: “We’re excited concerning the improvement this venture will deliver to our neighborhood. We’re able to help it totally.”
Assetrise’s Group Managing Director, Mr. Oluwadurotimi Ojamamoye, expressed deep ardour and imaginative and prescient:
“Agriculture is Nigeria’s prosperity. The land is inexperienced, and it’s appreciating. After we launched Palmrich Part 1 in Epe in 2022, individuals doubted us. At present, the palm timber are fruiting. This isn’t a scheme or concept; that is actual proof. Ilu Aseyori is our subsequent daring step in constructing a nation that feeds itself, sustains itself, and prospers.”
Named after the Yoruba phrase for the Metropolis of Prosperity, Ilu Aseyori is Africa’s premier built-in Agro-smart metropolis. It’s purposefully constructed to drive {economic} transformation via 5 synergistic districts:
- Inexperienced Residential: Eco-friendly good houses powered by photo voltaic and fashionable facilities.
- Palmrich Property: An unlimited oil palm plantation with export-grade alternatives.
- Agro Processing District: Worth-chain services together with packaging, chilly storage, and labs, lowering post-harvest losses and driving innovation.
- Agro Tourism District: Designed for eco-lodges, academic excursions and cultural heritage markets for public engagement.
- Animal Husbandry: Giant-scale dairy, poultry, cattle and aquaculture operations.
With over 60% of Nigeria’s arable land nonetheless uncultivated and greater than N3.5 trillion misplaced yearly to post-harvest waste, Ilu Aseyori straight tackles the nation’s $4.7 billion meals import invoice, hovering youth unemployment, and a staggering 28 million housing deficit, harnessing Africa’s agricultural potential whereas advancing meals safety, job creation, and rural improvement in a single daring transfer.
The Palmrich Success Story: From Phases 1 to eight
On the coronary heart of Ilu Aseyori lies Palmrich Property, Assetrise’s flagship agro-real property venture that seamlessly blends titled land possession with skilled oil palm cultivation. Since its debut in Epe, Lagos in 2022, what started as one section has now expanded into eight profitable phases, throughout Epe (Lagos), Ibadan (Oyo State), Ado-Odo Ota (Ogun State), and now Onigbedu (Ogun State).
At present, Palmrich spans over 8,000 hectares and has welcomed greater than 11,000 landowners, households, diaspora professionals, retirees, and cooperatives, who at the moment are incomes via structured oil palm cultivation.
Palmrich is developed in partnership with establishments such because the Nigerian Institute for Oil Palm Analysis (NIFOR), Okitipupa Oil Palm Plc, Nigerian Society of Engineers (NSE), AG Mortgage {Bank}, and different agro and {financial} organizations.
Backed by a stable market trajectory, palm oil costs in Nigeria rose from N1.23 million/ton in Jan 2024 to N2.47 million/ton in Dec 2024, a 101% improve (NIFOR). In 2025, the market stays sturdy, N1.23-N1.35 million/ton vary holding regular, buoyed by Indonesia’s B40 biodiesel mandate, which is able to take in an additional 1.2-1.7 million tonnes of palm oil, tightening international provide and driving up costs. In 2025, Malaysia’s palm oil futures are projected to common RM 4,350/ton, a 5.4% improve from the 2024 common of RM 4,128/ton.
Regionally, analysts recommend Nigerian costs could additional rise to N1.78 million/ton in 2025, fueled by international shortage and robust home demand. This positions Palmrich as a sustainable income generator embedded in Nigeria’s rising agro-economy.
“Let me let you know one thing! When you come into my kitchen, you can find Assetrise palm oil,” Sola Sobowale added. “Why? As a result of it’s natural, authentic, has no odour, is finger-licking, and candy. That’s why I take advantage of it, and that’s why I consider on this model.”
The Alternative Is Open, However Not for Lengthy
With Palmrich Part 8 now open, a restricted variety of titled plots can be found for forward-thinking people. That is past land acquisition; it’s an invite to be a part of a future constructed on goal, productiveness, and prosperity.
“We’ve constructed the mannequin,” mentioned Oluwadurotimi, GMD of Assetrise. “Now we’re calling on Nigerians, Africans, and members of the diaspora to personal one thing that feeds, one thing that earns, one thing that issues.”
You might be a part of Nigeria’s sustainable agriculture whereas proudly owning a strategic asset that appreciates in worth via oil palm cultivation and earns you regular passive earnings.
To be taught extra or personal items of Palmrich Part 8 in Ilu Aseyori, go to https://ilu-aseyori.assetrise.com.ng/ or name 08023244444
